Written by: Abhijit Dabhade

‘Wellbeing’ as a term has been used in common parlance only in the last few years. Before that, it was always the term ‘Quality of Life’ that was used to indicate growth, progress, and even happiness.

Humans are thought to be competitive by nature. It’s easy to think that the grass is always greener on the other side. In the earlier days, it was about survival and biological needs, and after World War I it became all the more imperative to find a livelihood. There was a struggle even to cover for the bare necessities, and any challenge faced to secure sustenance was taken as a necessary effort to achieve success.

Then, we ushered into an era of Industrial Revolution. People could now make machines work for them. As a result, output and production were at an all-time high. But, during this same phase is when humans started pondering about quality of life. For most parts of the developed world, gadgets, gizmos, comfort, minimal effort, and wealth define the quality of life–creating a psychological layer of competitiveness that drew us further away from our core human needs

Only when the tide changed and technology peaked, and the digital revolution started making humans feel like hamsters running on a wheel, did some people start questioning what quality of life actually meant for them. From that moment on, the term wellbeing gained popularity.

Wellbeing was defined as the ability to live a nourishing, nurturing and, above all, self-gratifying life at a pace that could be achieved by all.

As the population boomed, the ability to find the right talent for an organisation or the right partner for a lifetime companion became a challenge. This led to creating a department for Human Resources with a skill set that could leverage some unorthodox methods for better productivity and management.

But, what makes a person happy?

Why do people with high paying CTCs switch jobs at the drop of a hat?

Why do seemingly happy couples find themselves on the brink of a divorce?

Why do we find people who made us laugh caught at the wrong end of the noose of depression?

What prompts legendary star athletes to walk out of a game and not participate in a world championship where guts are considered glory.

Just as some answers to diseases could only be unlocked after an in-depth study of genomics, the answer to these questions can only be found when we decode and assess a person’s personality, including their demeanour and their feelings. This persona is a cumulative response to a variety of different spheres of an individual’s life and environment.

Because of that, broadly, at Joygraphy, we look at these significant areas of wellbeing:

  • Physical wellbeing
  • Relationship wellbeing
  • Career wellbeing
  • Workplace wellbeing
  • Personal wellbeing
  • Values and Ethics – as these form the basis of wellbeing.

Joygraphy is built by Mr Abhijit Dabhade, who has a long journey behind him as an educationist. Every so often, he would meet individuals who seemed to be lost. People were living a life that they thought they wanted but yet were not entirely happy at being alive. Students aspire to be number one, only because someone else told them that it was nice to be number one—athletes choose their sport because of waylaid concepts of glory and thrill.

As such, Abhijit decided to found Joygraphy in 2018. Thus began the research to map 174 human behaviour traits over 2.5 years and analysis of 250,000 data points. He was joined by a subject domain expert, Dr Vishal Ghule, a qualified Psychologist and psychometrician.

This combination of clear intent with core subject matter expertise led to the creation of the Joygraph, ultimately, the evolution of Joygraphy. The Joygraph decodes a person in his/her/its sphere of choice. With a unique set of questions, Joygraphy can uniquely assess a person’s wellbeing. Furthermore, it uses  an integrative approach that combines and compares wellbeing across different facets and creates a Joygraph for an individual from a social, organisational, and interactive perspective.

Joygraphy can customise the Joygraph survey and assessment tools to offer intelligent analytical inputs based on the organizational or institutional requirements. It can provide deep insights that  lead to an individualized action-orientation.

Joygraphy is backed by more than 70 years of cumulative research by PhDs in Education, Psychometrics, and Clinical Psychology.Overall, the insight and perspectives that a Joygraph can offer – especially as a customised assessment tool – remain unparalleled and beyond the realm of mere psychometric testing.


Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

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WEAll Opportunity Board

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Grassroots movements are key drivers for a Wellbeing Economy – WEAll East Africa


9 tips for talking to your family about degrowth during the holidays


Interlinkages between natural asset regenerating economies and human wellbeing – featuring Amanda Janoo

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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WEAll Opportunity Board

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Tapping into a Wellbeing Economy: new report explores Lessons from Scotland’s craftbreweries


The Economy of Well-Being Revolution: A New Paradigm For Future Fit Funding with Amanda Janoo

WEAll at COP26 – reflections from our team (blog)

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By Melanie van de Velde, PhD

More and more business leaders are aware of the importance for their business to become more sustainable. Because they want their children and grandchildren to live in a thriving world. Or because they realise purpose driven companies grow faster. Or because their customers and staff are increasingly asking for it. Or because of the increasing sustainability legislation and to prevent stranded assets.

Once you have decided you want to take the next steps on your sustainability journey how can you best move forward? Should you go down a certification route such as B Corp or focus on effective impact strategies for the best outcomes (or both)?

For those not familiar with B Corp, it is a framework to assess many aspects (200 questions across 80 areas) of your business to define areas that can be improved. As a ‘B leader’ I see the benefits of this holistic framework, particularly in getting validation for your impact.

But, ‘all-encompassing frameworks’ such as B Corp don’t easily let you see the bigger picture and what works well or less well.

For example, you may gain certification points for charitable donations, such as the TOMS Shoes ‘buy-one-give-one model’. In some cases a charitable approach is vital, but in others it can do more harm than good. When 2nd hand clothing donations ramped up in Africa, over 50 percent of the workers in local textile industries lost their job as a result. And is charity really fixing the issue? As SoleRebels Founder Alemu asks: ‘If you give a child a pair of shoes and it grows out of it, then what does it have?’ Instead Alemu applies a more structural approach with SoleRebels for better, longer lasting outcomes.

Or, a framework such as B Corp may give you points to up your recycling, but can you innovate products or business models to prevent waste and make savings on (increasingly scarce and costly) materials? (With recycling being the least effective circular design option).

Why would you invest in something that leads to temporary or ineffective outcomes, or in some cases does more harm than good?

It can be of real value to integrate B Corp certification as part of your sustainability roadmap. But if your aim is to effectively create the best outcomes in terms of impact and business benefits, it pays off to take a step back to look at the bigger picture.

Our Sustainability Business Strategy Masterclass can take you on an inspirational journey past successful examples from around the world. You will be guided to apply key insights that lead to better outcomes in your own context. I believe it is a very powerful way to get started or to move onto the next stage of your sustainability journey.

To find out more or to register: www.bigtreeglobal.net/masterclass


Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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A big week for the Wellbeing Economy movement: parliamentary debates and environmental law (round up blog)

1 – The UK’s 1st ever parliamentary debate on a Wellbeing Economy approach led by Caroline Lucas (summary video)

2 – The EU’s Environment Action Plan recognises the need for a shift to a Wellbeing Economy (WWF EU blog)

Ecological Economics and the Threat of Constant Growth with Katherine Trebeck

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

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#18 The Wellbeing Economy with Stewart Wallis

Making change: What works? – IPPR Report

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WEAll is recruiting for an Advocacy and Movements Co-Lead

A Good Life For All Within Planetary Boundaries

Common Good Product Now – Global initiative proposes future-fit alternative to GDP

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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The New Economics Zine: “Is a Greener World Possible?”

To the moon and back – Why WEAll Youth needed a North Star and how we found it

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

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Business as Unusual – 8 Concepts & Frameworks to solve the worlds biggest problems

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

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Read the event recap for the Happy Planet Index 2021 launch event

Check out the latest Happy Planet Index rankings

Wellbeing economy: An effective paradigm to mainstream post-growth policies? –

Lorenzo Fioramonti, Luca Coscieme, Robert Costanza, Ida Kubiszewski, Katherine Trebeck, Stewart Wallis, Debra Roberts, Lars F. Mortensen, Kate E. Pickett, Richard. Wilkinson, Kristín Vala Ragnarsdottír, Jacqueline McGlade, Hunter Lovins, RobertoDe Vogli

What If Progress Meant Well-Being for All? – RAND

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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Happy Planet Index 2021 Launch Event – October 25th!!

The Outgrowths Video Recording with Katherine Trebeck

Building for Mental Wellness – report from Masawa

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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New Report: Failure Demand

Systems Change at Youth4Climate – a report back from Milan

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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Common Ground Music Fest at COP26

November 6 | Glasgow, Scotland

1.5-Degree Lifestyles: Towards a Fair Consumption Space for All

Built for the Environment report

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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WEAll Opportunity Board

Find out the latest jobs, surveys, calls for submissions, and engagement opportunities on our weekly-updated opportunities board here!


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The Happy Planet Index 2021 Launch Event

The Happy Planet Index measures what matters: sustainable wellbeing for all.
It tells us how well nations are doing at achieving long, happy, sustainable lives.
Join us for the launch of the latest rankings of the Happy Planet Index!

Register here for the launch event

(October 25th – 9 AM – 10 AM Eastern Time)


Thriving Places Index 2021 Update

What if progress meant well-being for all? – Metropolitan group

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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WEAll Opportunity Board

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Lanzamiento de la Guía de Elaboración de Políticas de la Economía del Bienestar

Indigenous Resistance Against Carbon

How Informal Banking Schemes Empower Entire Communities – Post Growth Institute


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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

If you haven’t yet, join the WEAll community –become a WEAll Member & join our WEAll Citizens Platform.

WEAll Opportunity Board

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Delivering Wellbeing and Doughnut Economics

Revisiting Community Control of Land and Housing – Democracy Collaborative

Book Releases!

We Call Her Ina BaiLiyang Network

Net Positive – Paul Polman & Andrew Winston

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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WEAll Opportunity Board

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Women in the Wellbeing Economy Event Recap

Why We Need Common Language for Wellbeing Economy

Decolonize the Commons – Debate! A Conversation with Franklin Obeng-Odoom

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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WEAll Opportunity Board *new*

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WEAll is Recruiting! Communications Lead

August WEAll Talk: Melanie Van De Velde “Successful Sustainability Strategies”

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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Find out the latest jobs, surveys, calls for submissions, and engagement opportunities on our weekly-updated opportunities board here!

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Norway announces new wellbeing strategy

The Norwegian government has announced that it will develop a new wellbeing strategy, which includes its approach to the economy.

In its official statement, the Government stated that its measures of success must go beyond GDP because this is an inadequate measure of what makes for a good life.

New Economy Brief

The Economic Change Unit has launched a new online resource hub offering ideas, analysis and proposals for tackling economic and societal crises. Browse the resource or sign up for one of their themed digests.

WEAll Ireland hub report from online welcome event

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Welcome to our weekly update! As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond.

Please use the comment box to share any relevant updates from this week and keep the conversation going!

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Brazil Build Back Better

How can Brazil recover from the pandemic and build a wellbeing economy? An incredible team of Brazilian authors explore these questions, and outline seven principles for Brazil’s path forward, in the latest WEAll Briefing paper published this week. Available in Portuguese and English.

Register for our upcoming event on September 8th to learn more about the paper.

Global Commons Survey

Katherine Trebeck meets Sustainababble Podcast

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