ABOUT WEALL

The Wellbeing Economy Alliance (WEAll) is the leading collaboration of organisations, alliances, movements and individuals working towards a Wellbeing Economy, delivering human and ecological wellbeing. We were born in 2018 as a time-bound project to catalyse a transition towards a Wellbeing Economy by promoting radical connection and collaboration between different actors of the new economy ecosystem, so we can achieve impact larger than the sum of our parts.

Our Vision

We envision a world where everyone has enough to live in comfort, safety, and happiness. Where all people feel secure in their basic comforts and can use their creative energies to support the flourishing of all life on this planet. Where we thrive in a restored, safe, and vibrant natural environment because we have learned to give back as much as we are given. A world where we have a voice over our collective destiny and find belonging, meaning and purpose through genuine connection to the people and planet that sustain us.

We do this by working on three simultaneous fronts with our members and partners, which we consider essential pillars for systemic transformation:

1

Strengthening, supporting, and connecting existing geographic and thematic power bases at all levels of society, that together have the power to change the current global economic system.

2

Co-creating knowledge that demonstrates the viability of a Wellbeing Economy, to influence change and set the agenda for governments and businesses at all levels to sequence just transitions to Wellbeing Economies.

3

Changing cultural narratives about what's possible and desirable so millions of people of all ages and from all walks of life are inspired to act at local, national, and global levels in support of a shift towards a Wellbeing Economy.

Our Mission

To change the debate and build momentum for economic transformation so that economies around the world deliver shared wellbeing for people and planet by 2040.

Our Values

A Wellbeing Economy is not simply a different economic system, it involves a shift in how we seek to live together from seeing ourselves as owners and consumers toward being caretakers and creators of a flourishing world.

We aim to embody the shift that is needed in our worldviews, society, and economy, from ‘us vs them’ to ‘we all’.

5 core values
guide us
in everything
we do:

Passion

We believe in the need for economic system change and in WEAll’s mission.

Care

We strive to see one another’s and our own humanity, and act with care to meet our fundamental needs.

Trust

We trust people to act in line with their values and empower them to take responsibility for their work.

Togetherness

We value ‘togetherness above agreement’ and focus on common vision, values, needs and principles, rather than our differences.

Equality

We place the ecosystem above the individual ego. We practice humility and respect, and recognise the value of diverse contributions from the movement.

Areas Of Impact

In the next decades, our work will aim to impact the following areas, at different levels of the system, that we believe combined can accelerate a transition to a Wellbeing Economy.

2025
Outcomes
2025
2030
2040
2050
30

Shifting public opinion about the purpose of the economy

A Wellbeing Economy is being discussed as a viable alternative by international organisations, global media, and key influencers.

Reforming global economic infrastructure and governance

There is increasing thought leadership at a global level regarding the need for a Wellbeing Economy, and some global/supranational institutions have incorporated beyond GDP measurements of success.

Reforming national and regional economies

10 key economies have formally committed to the ethos of a Wellbeing Economy and 5 key economies around the world have harnessed multidimensional wellbeing frameworks to reshape their economic models.

Working with existing Global Movements to advocate for a Wellbeing Economy

The Wellbeing Economy movement is partnering with a relevant global movement to jointly promote a Wellbeing Economy.

Connecting organisations committed to a Wellbeing Economy

Hundreds of businesses, community groups, cities, local governments, and civil society organisations in all parts of the world are committed to a Wellbeing Economy.

Supporting locally rooted economic transformation via WEAll Hubs

WEAll Hubs are effectively shifting the debate in 10 key economies.

Shifting public opinion about the purpose of the economy

A critical mass of the population understands that the economy is the key driver of the problems they face and that systemic changes are needed.

Reforming global economic infrastructure and governance

Serious reform of global architecture, institutions and incentives is being discussed, and the majority of global/supranational institutions have incorporated beyond GDP measurements of success.

Reforming national and regional economies

20 key economies have formally committed to the ethos of a Wellbeing Economy and 10 key economies around the world have redesigned their economies towards meeting the Needs Tests.

Working with existing Global Movements to advocate for a Wellbeing Economy

The Wellbeing Economy movement is partnering with at least three relevant global movements to jointly promote a Wellbeing Economy.

Connecting organisations committed to a Wellbeing Economy

Thousands of businesses, community groups, cities, local governments, and civil society organisations in all parts of the world are committed to a Wellbeing Economy.

Supporting locally rooted economic transformation via WEAll Hubs

WEAll Hubs are effectively co-creating policies and democratic infrastructure in 25 key economies.

Shifting public opinion about the purpose of the economy

A critical mass of the population feels empowered that they are part of and can change the economy to work in service of the wellbeing of people and planet.

Reforming global economic infrastructure and governance

Major changes are already implemented at the level of global architecture and incentives, and global/supranational institutions shift the definition of “development” from GDP/capita to achievement of social and ecological wellbeing.

Reforming national and regional economies

50 key economies have formally committed to the ethos of a Wellbeing Economy and 20 key economies around the world have redesigned their economies to meet most of the Needs Tests.

Working with existing Global Movements to advocate for a Wellbeing Economy

Major global movements recognise the centrality of economic system change, are connected with the Wellbeing Economy movement and with each other and are actively building a Wellbeing Economy.

Connecting organisations committed to a Wellbeing Economy

Global civil society, governments, and business are working together to promote a Wellbeing Economy in most economies.

Supporting locally rooted economic transformation via WEAll Hubs

Cross-sectoral collaboration is effectively influencing change and the creation of democratic infrastructure in 100 key economies.

Shifting public opinion about the purpose of the economy

The purpose of the economy is viewed as solely to serve people and planet.

Reforming global economic infrastructure and governance

Global economic governance architecture is supportive of multilateral collaboration and creates locally embedded economies.

Reforming national and regional economies

The majority of the economies of the world have formally committed to the ethos of a Wellbeing Economy and meet most of the Needs Tests.

Working with existing Global Movements to advocate for a Wellbeing Economy

Global movements are working together in solidarity to effectively build locally embedded and globally sustainable Wellbeing Economies.

Connecting organisations committed to a Wellbeing Economy

Institutions at all levels of society ensure social and ecological wellbeing.

Supporting locally rooted economic transformation via WEAll Hubs

The shape and form of the economy is locally rooted and informed by people’s voices.

Our Funders

WEAll has been fortunate to receive funding from a number of far sighted foundations and individuals that recognise the imperative to move to an economic system that creates social justice on a healthy planet. These include:

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