Business plays a vital role in the transition to a wellbeing economy. It is a vehicle for creativity and innovation. And it hasthe potential to be one of the most effective advocates for change.

Working together with government and civil society, businesses have a major role to play in creating the means of meeting human and ecological needs.

In our current system, finance and the economy tend to serve themselves rather than serving society and the environment.
A wellbeing economy is an alternative vision for the economic system, in which finance serves and incentivises the economy, and the economy serves society – and the environment – as part of its intrinsic purpose.