In August 2020, the Liverpool City Region Combined Authority and North Ayrshire Council became the first two local authorities to join the Wellbeing Economy Alliance as members. Both councils have shown leadership with their leading “build back better” campaigns, which seek to revitalize their local economies through a green, sustainable recovery.
Liverpool City Region Combined Authority
The announcement of Liverpool City Region’s membership follows the release of its economic recovery plan, Building Back Better. The plan provides a blueprint for how the City Region will recover economically from the COVID-19 pandemic by building an economy that is globally competitive, environmentally responsible and socially inclusive.
The plan has four key themes—the business ecosystem, people-focused recovery, place, and a green recovery—and includes proposals for a £1.4bn investment from Government that would unlock £8.8bn worth of projects and create more than 120,000 jobs. This includes the Mersey Tidal Power project, which can contribute to the UK’s long-term sustainable energy mix, while creating employment for thousands.
Metro Mayor of the Liverpool City Region Steve Rotheram said: “When I said that there was no going back to normal after the crisis, I meant it. That means building a society that focuses on the five Es: employment, the environment, the eco system, the economy and essential workers.
“I want the Liverpool City Region to be the most inclusive, fair and socially just economy in the country. Our economic recovery plan lays out how we’ll do that and I’m proud that we are is the first governmental body in the world to join the Wellbeing Economy Alliance (WEAll). I look forward to working with them, sharing ideas from all over the world and making Liverpool City Region a model of how we can make the economy work for people, and not the other way round.”
North Ayrshire Council
When North Ayrshire Council became the first Scottish local authority to join WEAll, the council had already introduced its pioneering green recovery plan, based on community wealth building (CWB). CWB involves spending public money locally, keeping wealth generated within the local area, encouraging community ownership and using land and property in a socially just way to boost the local economy and tackle poverty and inequality.
Councillor Joe Cullinane, Leader of North Ayrshire Council and Cabinet Member for Community Wealth Building, said: “We are delighted to be teaming up with WEAll and look forward to speaking to a range of influential thinkers who can help inspire us as we look to radically overhaul what we are doing here in North Ayrshire.
“We are in the midst of a global recession and now is the time to be bold, think differently and build a new economy. That new economy must work for the benefit of people and planet, ending decades of an extractive economic model that has worked for neither and has saw inequality soar to record levels.
“That’s what we want to achieve through our Community Wealth Building strategy which, post-COVID, will help us build back better, fairer and greener…
“WEAll are leading the case for an economy that values the wellbeing of people and planet and I am excited by the opportunity to work with them to realise our joint ambitions for a fairer future.”
Some Thoughts from the WEAll Team
Katherine Trebeck, Advocacy and Influencing Lead at WEAll, said of Liverpool’s joining: “The role of government in transforming how our economies operate cannot be underestimated. So governments at all levels are natural partners for the wellbeing economy movement. WEAll is thrilled to welcome the Liverpool City Region Combined Authority as a member of our diverse network. WEAll is excited to learn from them, connect them with our members, and amplify their pioneering work, which demonstrates that a wellbeing economy is not just what is needed, but with political will, it is entirely possible.”
Sarah Deas, trustee at WEAll Scotland and chair of North Ayrshire’s expert advisory group on Community Wealth Building, said: “North Ayrshire Council was the first Scottish local authority to commit to Community Wealth Building and is now the first to join the Wellbeing Economy Alliance (WEAll). The Council appreciates that direct local action can achieve systems change, enabling the economy to deliver human and ecological wellbeing.
“Through participating in the WEAll network, the Councils will inspire others to adopt similar pioneering approaches while benefiting from ideas and innovations from across the world.”