Today, we’re publishing our new organisational strategy which sets out the change we want to see in Scotland and how we plan to achieve it.

This strategy details how we will work with others to create an unstoppable momentum towards a Wellbeing Economy, one which ensures that everyone can live with dignity, experience fairness and connection and participate in the decisions that affect them while we protect the health of our planet.

We will build a diverse network of allies who are playing their part to deliver a Wellbeing Economy at different levels of society. Together we will:

  • Change the public conversation about the purpose and direction of the economy
  • Amplify examples of promising practices which show Wellbeing Economy thinking in action
  • Advocate to influence economic policy at the national and local levels
  • Collaborate with a particular emphasis on business practice and ownership models, influencing national economic policy and local economies.

To redesign our economy we’ll need to work together like never before. Your support and friendship will be crucial.


Today, we’re publishing our latest report, Tapping into a Wellbeing Economy: Lessons from Scotland’s craftbreweries about the importance of local production.

The research report uses Scotland’s craftbreweries as a case study for exploring the importance of local production in building a Wellbeing Economy. 

Locally produced goods and services create bonds between local businesses, communities, and the land.  Local production rescales the economy to a human level, and it enables locally rooted economies to thrive. It encourages us to rediscover the purpose and value of the community while bringing economic and environmental benefits, especially in terms of employment and reduced emissions due to shorter transportation distances.

Scotland’s craftbrewing sector is often celebrated as an example of effective local production due to the constant emergence of new craft breweries and their innovative approach to business.

The report found that craft brewers commonly showcase key elements of a Wellbeing Economy in their design and operations, which could provide lessons to other industries such as niche agriculture. 

Promising practices identified include:

  • Promoting a collaborative business model 
  • Redefining success beyond growth
  • Fostering a business’s local identity.