The Wellbeing Economy Alliance (WEAll) is the leading global collaboration of organisations, alliances, movements, and individuals working together to transform the economic system into one that delivers social justice on a healthy planet.

WEAll’s Mission

The Wellbeing Economy Alliance is a 10-year project that aims to catalyse systems change toward the realisation of a Wellbeing Economy. WEAll does this by linking and coordinating activity at all levels of the Wellbeing Economy movement, to create a critical mass of people and organisations working toward a common vision.

A global movement is coalescing among a large number of individuals and organisations around the need to shift economies to one broadly focused on ‘sustainable wellbeing’. They may have used different approaches and different languages, but all share a common goal.

The aim is to promote the Wellbeing Economy as the destination that all diverse efforts are working toward.

WEAll’s Vision

WEAll’s vision is that within a decade, the WEAll project is no longer needed, as it has catalysed economic system change in multiple countries towards a Wellbeing Economy.

In this future,

  • Policy is framed in terms of human and ecological wellbeing, not simply economic growth;
  • Businesses provide dignified lives for their employees and exist to meet social needs and contribute to the regeneration of nature; and
  • The rules of the economy are shaped by collaboration between government, business, and civil society.

How WEAll Got Started

WEAll was born out of a number of local and global movements, whose pioneering work formed the foundations of our theory of change.

WEAll’s early days were made possible due to initial funding from several individual donors and the Velcro corporation. WEAll’s work in 2020 was supported by a number of foundations, including P4NE, RBF, CRF, and Flora.

“WEAll is a marvellous organisation with a particularly approachable and inclusive networking structure.”

– Michael Hallam, Founder, The Ethical Small Traders Association (ESTA), Lancaster

WEAll’s Strategy for Economic System Change

The Wellbeing Economy movement already has many of the answers, ideas and examples that illustrate what ‘better’ can look like. ‘What is needed’ has been clear to many groups and academics, and to large numbers of citizens for some time. ‘How to make it happen’ is the key issue.

WEAll Strategy Infographic
  1. Creating New Power Bases

Building a Wellbeing Economy requires redesigning institutions, infrastructure, and laws to promote a boost in activities that support the wellbeing of people and planet and demote those that undermine it. A major barrier to Wellbeing Economic policy making is the concentration of political and financial power. WEAll aims to catalyse enough people to force governments to act to address this power imbalance. We do this by creating spaces to convene and connect stakeholders from different focus areas and geographies to work together and build a base of power that will forcibly change the system. 

Find out more about our powerbases work.

  1. Building a Coherent Knowledge & Policy Evidence Base

While much is already known about how a Wellbeing Economy might work and how to get there, this knowledge is scattered across different types of knowledge and different sectors. WEAll works to synthesise and disseminate the existing knowledge and evidence base on in a more coherent, solutions-oriented, and accessible format. This is urgently needed to help audiences understand and feel that it is achievable.

Find out more about our Knowledge & Policy work.

  1. Sharing New Positive and Empowering Narratives

At present, the current economy is seen as the only kind of economy that we can have – and changing it would bring society to its knees. We urgently need new Wellbeing Economy narratives, which succinctly summarise the societal vision towards which policies work, make the concept of a new economic system accessible to all, and help galvanise widespread support of the policies required to make this new economic system a reality. The ultimate goal is to make a Wellbeing Economy common sense, the way the free-market economy is now.

All three approaches reinforce each other, in catalysing economic system change towards a Wellbeing Economy.

“Nobody can change the world alone, nobody knows enough, everybody is part of an infinite diversity of experiences, of perspectives and unique complementary solutions seeking the evolution of an economy which could be good for Life. Being part of WEAll has granted more legitimacy to Sistema B as part of its strategy of global alliances.”

Pedro Tarak, Co-Founder, Sistema B and WEAll Trustee and Ambassador