We’re launching a 6-episode series called WEAll Meets! For the month of February, we’ll release two short videos where our Engagement and Content Lead, Isabel Nuesse, interviews different members in our network. Each episode follows a similar format – where Isabel asks a question around how each person became interested in systems change and what gives them hope in the world.

Our third episode features WEAll’s own, Amanda Janoo. As a radical thinker and dreamer, Amanda takes us on a quick journey fighting for economic systems change and where her inspiration came from.

“To base an entirely, really important discipline on the assumption of the worst parts of ourselves and to actively think that encouraging and rewarding those parts of ourselves was somehow going to lead to a good outcome seems insane. And I maintain that it’s insane.”

Later in the episode she speaks about holding the beliefs that both everything happens for a reason and we’re master of our own destiny. Curious to learn more?

You can watch the entire episode on our YouTube Channel here:

On March 18 WEAll launched the much-anticipated WEAll Policy Design Guide. We were so amazed by the level of interest in the event. It was the largest online gathering WEAll has ever hosted! There were some people that weren’t able to access the meeting as our Zoom account capped the room. Please read this recap as a quick overview of what happened – and see the end of the post for avenues for further engagement.

During the 60- minute session, we introduced The Guide as a mechanism to create wellbeing economy policies in communities around the world. Crucially, the Guide emphasises the role for all citizens to work with policy makers to envision, develop and implement such policies. It’s important to understand that we are the economy – and we all have a role to play in designing the policies that prioritise the wellbeing of people and the planet.  

During the event, Amanda Janoo gave a 30- minute presentation introducing the Guide and its various dimensions. She was supported by Paul Dalziel and Andy Turner, who alongside 70+ other WEAll members, were contributors to the Guide. The three provided unique perspectives on the Guide’s development and implementation and shared their hopes for the potential transformation that the guide can catalyze in the policy development space. 

The Guide features inspiring case-studies to showcase where policy making toward a Wellbeing Economy is already taking place. 

For example, Amanda spoke about La Paz instituting a “Barrios De Verdad” (Real Neighborhoods) programme that encouraged the community to develop budget proposals for infrastructure and development in their community. 

She highlighted the importance of participatory processes in order for governments to gather what is needed to better serve their communities’ wants and needs. 

When she spoke about measuring wellbeing, she drew on Rutger Hoekstra’s paper, “Measuring Wellbeing: How to Go Beyond GDP” as a resource for individuals and governments to explore alternative indicators  to look beyond GDP as the measurement for success. 

The Guide appreciates the need to embrace experimentation and learning for policy makers who feel like they can’t fail. The Guide isn’t going to tell policymakers what to do, but rather, how to get to their desired outcomes. 

Most importantly, Amanda emphasised that “we ourselves are policymakers. We are the trailblazers in this area. What we’re trying to learn here is something new. Therefore, we need to develop collective mechanisms for learning and reflection – and not feel so constrained by fear but to be open and brave to experiment and find new strategies to move forward.” 

In questions concerning austerity and fighting the biggest power-holders, Andy culled concerns by saying, “It’s important to notice there is progress everywhere. As a species, we’re idiots, but we’re heading in the right direction. It’ll be easier in some places than others but pretty much everywhere they’re making progress.” 

Bringing further inspiration to the conversation, Paul made an important point around accounting for diversity in building indicators, “In my own country, New Zealand, we are anxious not to look for harmonization early on in the process. There has to be room for diversity of values and experience.  For comparisons, it can be useful to have a core set of harmonized measures, eventually. But even in that system there has to be room for diversity and respect for diversity. Because we learn from each other that is how we build a strong fabric; by drawing on different perspectives.”

The energy from the event was inspiring as it’s clear that people are looking for support in developing policies that create wellbeing economies everywhere. If you missed the session, you can re-watch the recording here. If you’re a policy maker and interested in joining our policy makers network, please sign up here.

We are going to host another few events upcoming on 21 April at 10:00 Boston/ 15:00 London and 17:00 Boston/ 9:00 Auckland (22 April)

As part of our work to amplify the important work in the Wellbeing Economy movement, these WEAll Weekly Update blogs will share some of the latest and greatest updates from our membership and beyond. Please use the comment box to share any relevant updates from this week and keep the conversation going!

Weekly Reads

WEAll Policy Design Guidebook

“This guide has been co-created by the Wellbeing Economy Alliance (WEAll) to support visionary policy makers, to build more just and sustainable economies for people and planet.”

Being Bold: Building Budgets for Children’s Wellbeing – Dr. Katherine Trebeck

“The report argues that the Scottish Government’s stated aims of improving wellbeing across society and addressing the fact that one quarter of children live in relative poverty cannot be met unless we create conditions for our youngest children to be healthy and supported from the outset.”

Chasing Carbon Markets: The Deception of Carbon Markets and “Net Zero”

“Net zero” is a smokescreen, a conveniently invented concept that is both dangerous and problematic because of how effectively it hides inaction. We have to unpack “net zero” strategies and pledges to see which are real and which are fake. Fake zero strategies rely on offsets, rather than real emission reductions. Real zero strategies require emissions to really go to zero, or as close to zero as possible

Mindset Shifts: What are they? Why do they matter? How do they happen?

This report is intended as a resource for all those working on and funding mindset shifts.The research yields clear lessons and recommendations for how advocates, activists, funders,and other practitioners can maximize the impact of their efforts to change how we thinkabout social issues in order to change the contexts and structures that shape our experiencesand realities

SBTI … Net Zero Targets … TCFD … ESG Investment … resistance bubbles up that ‘trust us, we’re big’​ is not sufficient any longer

It is clear that ‘business as usual’ is not sufficient any longer (and hasn’t been for long), and remaining incremental ‘steps in the right direction’ are wilful predatory delay and not part of the solution. Now, do we have the tools at hand to react sufficiently and responsibly?

Devastatingly pervasive: 1 in 3 women globally experience violence

“Violence disproportionately affects women living in low- and lower-middle-income countries.  An estimated 37% of women living in the poorest countries have experienced physical and/or sexual intimate partner violence in their life, with some of these countries having a prevalence as high as 1 in 2.”

Health Verses Wealth?

“This briefing, by drawing attention to the longer term interactions between public health and the economy, dispels the myth that measures to protect public health are necessarily detrimental to economic well-being. Whilst difficult choices do have to be made, this ‘health versus wealth’ mentality is shown to be a false dichotomy.”

The Key to Good Collaboration, by Mark Gough

“So why then, when almost every organization claims that “collaboration is key”, do we often feel that it is an annoyance, a necessary evil and that it slows down progress?”

Changing Words to Change Society: The Marriage Equality Case in the US

By focusing on what Susan Blackmore calls memes, core ideas that help shape culture, like words and phrases, we wanted to visualize whether a controversial issue like marriage equality and the language used to describe it changed over time

Participation and Change: Lessons From the Future

“Participatory processes are giving us glimpses of how we can mainline public opinion into decision-making and regulate for the type of climate action that would match public concern. I am certainly excited by the developments and momentum in participatory and deliberative democratic processes. But how confident are we that these types of process will always truly reflect a public mandate?”

Building the Transition Together: WEAll’s Perspective on Creating a Wellbeing Economy

There is not one blueprint for a Wellbeing Economy; the shape, institutions and activities that get us there will look different in different contexts, both across countries and between different communities within countries. However, the high-level goals for a Wellbeing Economy are the same everywhere.

Job Openings & Opportunities

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WEAll Originals  



From the Archives

Amanda Janoo WEAll’s Knowledge & Policy Lead 

Around the world, people are losing faith in their governments. According to the 2020 Edelman Trust Barometer  over half of the world now believes our current economic system is doing more harm than good and that democracy is being eroded. Policy makers are increasingly viewed as facilitators of the growing inequality, injustice and environmental destruction that afflict our world rather than protectors and champions of our wellbeing. 

It is easy to understand this growing distrust in government when you live in a country like mine. When the COVID pandemic first hit, our President, Donald Trump legitimized inaction by saying “The Coronavirus is very much under control in the USA…Stock Market looks very good to me!” His barometer for our national health was the stock market and his first concern was how this pandemic would affect our economy. As if forgetting that we are the economy and that there is no greater cost than life itself. This confusion begins to make some sense when we consider that we evaluate our national success by our level of economic growth (GDP) not by our level of wellbeing. 

Around the world however, from the local to the global, policy makers are flipping this script. Recognizing that we’ve confused means and ends for too long. That people and planet are not here to serve the economy, it is here to serve us. That the economy is just the way that we produce and provide for one another and that we can produce things in a way that regenerates our world and provide to one another in a way that ensures wellbeing now and for generations to come. 

We find hope and inspiration in the leaders of the Wellbeing Economy Governments, such as Jacinda Ardern, Prime Minister of New Zealand who has said: “Capitalism has failed our people. If you have hundreds of thousands of children living in homes without enough to survive, that’s a blatant failure. What else could you describe it as?” The wellbeing economy movement is not just being driven by heads of state, at all levels of government there are visionary policy makers who recognize the failures of our current economic system and are working to build a more  just and sustainable world. 

The challenge of course is that our current economic thinking has not only determined our measures of progress but also our government structures, power dynamics and cultural narratives. Developing a Wellbeing Economy is therefore not only about different measures or policies but critically about changing our relationship to the economy and our approach to its management and governance. The transformation we seek requires all of us, because we are the economy. It requires us to expand our imagination regarding what the economy is and can be. It needs all of us, with each of our unique gifts to co-create policies that can realign our economic systems with our values and objectives. Such a transformation can feel daunting, but just because a path is not paved does not mean we should not strive forward. 

With this in mind, the WEAll membership came together to co-create a Wellbeing Economy Policy Design Guide, illustrating that we can expand our notion of value and progress and proactively build an economy that can deliver social justice on a healthy planet. 

This guide challenges one-size-fits-all economic thinking by celebrating a diversity of approaches and values. It embraces the complex and intangible and empowers all people to participate in this transformative project. It moves us beyond viewing governments as market enablers to proactive agents of change. It re-embeds the economy back into our society and environment and calls for an integrated, holistic and co-creative approach. And it makes all of these very radical shifts in how we design economic policies seem down-right practical.

This short guide is filled with an abundance of case studies, tools and tips from our members on how to design policies for a Wellbeing Economy. More specifically, you’ll find resources and ideas on how to:

  1. Understand what matters for wellbeing, and how to craft and communicate wellbeing visions and measurements 
  2. Identify the areas of economic life that are most important for wellbeing,  managing trade-offs and confronting power dynamics 
  3. Assess and co-create Wellbeing Economy policies through meaningful participation 
  4. Successfully implement Wellbeing Economy policies by empowering local stakeholders and communities to create, adapting and aligning these policies to their context 
  5. Evaluate wellbeing for learning, adaptation and success 

This guide is just the beginning, as the wellbeing economy is still young and there are many questions that remain unanswered, many tools still to be developed and many more experiences to learn from. This guide aims to be practical without being overly prescriptive so that you can align these policy design processes and ideas to your unique context. Our request is that you share your experience with us so that we can learn together how to transform this thing we call an economy through deliberative, inclusive and democractic processes. The process we use to get to the future is the future we will get. 

Now is the time to move beyond critique of our economic system & governments and proactively work to transform them in line with our values & objectives. Now is the time to experiment and consider radical new ways to mold and direct our economy to deliver social justice on a healthy planet. Together we can show the world that a Wellbeing Economy is not only possible but already underway. 

To learn more:

WEAll is developing a Policy Design Guide that is to be launched in January. In support of this, we hosted an event on November 5th to galvanize interest. Amanda Janoo led the discussion and in her presentation, she outlined the goals of the Guide and how it can be used by Policymakers around the globe. In particular, the Guide addresses the need for case studies that show how to transition toward a Wellbeing Economy. 

After her short presentation, participants broke into breakout rooms to discuss the following questions:

Discuss your experiences designing policies to build a just and sustainable economy. What has worked and what hasn’t? 

How could a global policymakers network and/or WEAll support governments to build a Wellbeing Economy? What would you hope to gain from a network such as this?  

Some of the interesting questions that were raised are detailed below. 

What is a Wellbeing Economy?

  • Definitions: What are the different definitions of wellbeing? How do we make these understood by global audiences?
  • Clarity: What is the definition of a Wellbeing Economy? How we get there is still unclear. The goals feel too general and are disconnected from what is happening on the ground. How can we provide better clarity? 
  • Communication: Clear messaging around a Wellbeing Economy is important. How do you get more buy-in from colleagues? Some expressed the misconceptions around having to give something up to make progress on social or environmental issues. Do people have to choose between the economy and the environment? One suggestion for developing widespread understanding of a Wellbeing Economy was creating a forum for communication with people e.g. hosting Citizen Assemblies, as done in Scotland, for example. 
  • Education: There must be a student-led movement and shift in school curriculums to educate about a need for a Wellbeing Economy and the necessary transitions to achieve it. In addition, there must be a shift in understanding that economic policy, environmental policy and social policy are not ‘separate’; these distinctions are unhelpful and efforts must be connected to each other to deliver desired wellbeing outcomes.

Data & Evidence

  • Evidence: Many people want to make the transition, but more measurements, case studies, research, indicators are needed.
  • Indicators and data: For the countries that have access to data on wellbeing indicators, questions lie in how to prioritise, how to apply the data and how to share it across various sectors of the economy. For those countries that don’t have access to the internet or systems to collect sound data, how can governments make informed decisions?

Involving Stakeholders

  • Participation: How do we bring people along with us on the journey towards a Wellbeing Economy? How can we engage them throughout the policy design process? 
  • Diversity:. How do we ensure that we’re representing all communities? One comment suggested that the SDGs ignoring racial inequality as a core issue. We cannot achieve the SDGs without first tackling issues around race and racism. 
  • Aligning Institutions: Most government departments still work in silos. How do we align government efforts to recognise and address the interconnections between social, environmental and economic dimensions? How can we illustrate these synergies? 

Considerations for Prioritising Wellbeing 

  • Adaptation: How can we adapt frameworks such as the SDGs or the OECD Wellbeing Framework to our national context? How can we select and prioritise the wellbeing goals that suit our unique context, challenges and culture? 
  • Money: This is still the dominant bottom line in policy: allocate budgets to help the economy grow first and foremost, and people and planet as secondary considerations . If we are to shift  toward a Wellbeing Economy, what kind of investment strategy would we need to address this issue? 
  • Women: If we don’t lift up and empower women globally, how are we going to improve wellbeing? One interesting point was raised around finding out what women actually need. For example, a rural electrification project may want to support women, but is that the solution that is actually going to lift women out of poverty? How do we focus our efforts to address root causes?

Where do we go from here?

There are a lot of questions around transitioning to a Wellbeing Economy that need answers. These answers  will not come from WEAll alone, but from all of us, as a collective. Together, we can share our knowledge and experience, connect the theoretical with the practical, identify the most useful indicators, and simplify language so that others may understand the vision of a Wellbeing Economy. 

Please let us know if you are interested in joining a network of policymakers from around the globe to support and co-create Wellbeing Economy  practices,by filling out this form. 

We make up the economy. You and me, all of us, together; the people

“An economy [is really, just] a term for the systems we build to produce and provide for one another.” 

At least, that’s how Amanda Janoo, WEAll’s Knowledge & Policy Lead, puts it.

In the recent Decades for Courage Podcast, Amanda explained how 

“The economy is not something given, it’s not governed by some magical laws, it’s something that is made and remade all the time on the basis of our individual and collective decisions.”

However, we’re working under a model that doesn’t support – or share – that idea. 

Through the hour-long podcast, Amanda Janoo, Hunter Lovins and host, Dana Gulley, discuss the myths about our current capitalist, neoliberal system. And, provide a vision to move away from it.

Amanda urges us to reframe how we think about the purpose of the economy and to imagine different outcomes from this system. 

“We have the capacity and resources to build a system that ensures people have the things that are necessary for their own flourishing.” 

In the midst of this global pandemic, much talk is focused on getting the economy moving again, that we need to jumpstart it – as if the economy is a thing that we are here to service. 

Instead, we need to begin to think about the economy as something that we create, and it is in service of us

Flipping this narrative allows us to recognise our role in steering the economy for our collective wellbeing – and empowers us to take back control when it feels the global circumstances are leaving us powerless. 

This inspiring podcast gives hope for a better world. Both Amanda and Hunter share captivating anecdotes about current progress being made in the transition toward a Wellbeing Economy. 

Listen to the entire podcast here

You can follow Decades of Courage on Instagram and LinkedIn.

On September 23rd, you can support the WWF in making that a reality. WWF is hosting a webinar with WEAll’s Amanda Janoo, and Club of Rome member and WEAll Ambassador, Sandrine Dixson.

The ideals of a wellbeing economy were endorsed by the European Union (EU) in October 2019 and the European Economic and Social Committee (EESC) in January 2020, adding to the growing number of governments that are interested in the co-creation of a wellbeing economy in their areas.

The WWF is now calling for the European Commission, European Parliament, and the Member states to take direct actions to implement a wellbeing economy, which are in line with the Sustainable Development Goals.

In its 22- page report to be released on September 23rd, the WWF outlines it recommendations on which new measures of progress are needed to guide a wellbeing approach.

With the SDGs as the guiding tool, the recommended Wellbeing Economy strategy would:

  • Balance the social, environmental and economic dimensions of the recovery from the current health and economic crisis
  • Respond to calls from the EU Council for a common EU approach to the economy of wellbeing
  • Provide an EU strategy for implementing the 2030 Sustainable Development Goals, five years after their international adoption

Learn more about what it will take for the EU to adopt a wellbeing economy at WWF’s upcoming webinar on September 23rd. Register here.

Guest speakers include:

  • Amanda Janoo, Knowledge and Policy. Lead,  Wellbeing Economy Alliance
  • Estelle Goeger, Commissioner Gentiloni’s Cabinet, European Commission
  • Ester Asin, Director, WWF European Policy Office
  • Taru Koivisto, Director, Ministry of Social Affairs and Health of Finland