Tim Jackson

WEAll Ambassador


Centre for the Understanding of Sustainable Prosperity (CUSP)



The aim of delivering wellbeing for everyone is essential if we are to fix today’s broken economic system. A genuine and lasting prosperity must offer society a credible and inclusive vision of social progress. Delivering that vision is the most pressing task of our times. That’s why I’m delighted that CUSP will be part of this vital initiative.

Tim Jackson is Director of the Centre for the Understanding of Sustainable Prosperity (CUSP). and Professor of Sustainable Development at the University of Surrey in the UK. The aim of CUSP is to explore what prosperity can possibly mean on a finite planet and to work closely with business, policy and civil society in pursuit of a lasting and sustainable prosperity.  CUSP builds on more than two decades of prior research on sustainability and ecological economics.

From 2013 to January 2017, Tim held a Professorial Research Fellowship on Prosperity and Sustainability in the Green Economy (PASSAGE). From 2010 to 2014 he was Director of the Sustainable Lifestyles Research Group (SLRG), a which aimed to develop evidence-based advice to policy makers about realistic strategies to encourage more sustainable lifestyles. From 2006 to 2011 he was Director of the ESRC Research group on Lifestyles, Values and Environment (RESOLVE), a novel cross-disciplinary institution at the time, set out to unravel the complex links between lifestyles, values and the environment.

From 2004 to 2011, Tim was Economics Commissioner on the UK Sustainable Development Commission, where his work culminated in the publication of his ground-breaking book Prosperity without Growth, recently re-published in a substantially revised and updated edition.

In 2016, Tim was awarded the Hillary Laureate in recognition of his international leadership on sustainability. In addition to his academic work, Tim is an award-winning dramatist with numerous radio-writing credits for the BBC.